In 1960, Jane Goodall began her epic study of wild chimpanzees in Tanzania.   Over the last 40-plus years, she contributed an immeasurable amount of new insight about our closest relatives in the animal kingdom, the chimpanzees, to science.  While living in Tanzania, Dr. Jane became alarmed at the high level of environmental destruction that has threatened to wipe out her beloved chimpanzees.   To educate others about the problem and to encourage people to take action for a better world, Dr. Jane travels the globe to spread her message.  She is now a famed primatologist and environmentalist who has received many awards and written numerous books and articles.  The Jane Goodall Institute was founded in 1977 to promote wildlife research, educational programs and the conservation of natural habitats.  For more information about the Jane Goodall Institute's projects worldwide, you may visit:
www.janegoodall.org

JGI China Projects
JGI China focuses on the Roots & Shoots hands-on environmental and humanitarian education program for schoolchildren and university students; community conservation activities; awareness campaigns for wildlife protection; and sustainable development in rural areas.  Roots & Shoots is the largest of JGI’s programs in China, and has been active in local schools and universities since 2000.   For more information, go to our Roots & Shoots page or our Chinese Roots & Shoots blog: http://hi.baidu.com/genyuya
JGI China is working on sustainable development in rural areas of Sichuan Province, through collaboration with local organizations, and through expansion of the “Pride Campaign” program.  The first phase of the Pride Campaign, implemented from mid-2003 to the end of 2005, utilized innovative approaches to environmental education for rural villages bordering the Baishuihe National Nature Reserve; the methods were proven effective at enhancing awareness and encouraging local people to take action.  This year, the program is expanding in the same area, in cooperation with WWF.