Dr. Jane Goodall established the international Jane Goodall Institute (JGI) in 1977 to support wildlife research and encourage environmental protection. JGI China is one of the 27 global Jane Goodall institutes. The Roots & Shoots environmental education program is the institute's flagship program and is established in more than 130 countries.
JGI encourages individuals to understand and protect the environment, respect all living creatures, and take action for positive change. It also encourages and supports people to maintain healthy and sustainable living standards, and inspires young people through education to make a positive difference.
Mission of the Jane Goodall Institute
The institute aims to inspire people to bring positive environmental changes. Our work is based on Dr. Goodall's scientific ethos and humanitarian spirit. Our efforts are mainly devoted to:
• Increasing the world's understanding of primates through research, public education, and activities.
• Protecting primates through preventing loss of habitat, disease, and trafficking
• Encouraging preservation of primates' natural habitats through local education and protection
• Building a youth and online platform to encourage environmental awareness, animals protection, and communities.
The Jane Goodall Institute China
Dr Goodall started to visit China regularly from 1998, as China's impact on the world environment was growing. The Roots & Shoots program that she established is JGI China's flagship program, and has attracted many educational institutions around the country. The Roots & Shoots program aims to educate young people about environmental protection. In 2006, the Jane Goodall Centre for Environmental Communication was formally established, to collaborate with civil and government agencies, schools, and communities.
The first Roots & Shoots office opened in Beijing in 1994, followed by Shanghai and Chengdu. Dr Goodall has visited Beijing 15 times between 1998 and 2016 to witness firsthand the positive changes brought about by the Roots & Shoots Program.
From 2014, JGI China has been a member of IUCN.
The Jane Goodall Insitute's Global website: http://www.janegoodall.org/